Advertisers

Inuvi offers advertisers a way to deliver short text ads to mobile subscribers without the annoyance of SMS push. With our service, mobile operators append text ads to existing network- generated messages such as missed call notifications, voice mail alerts, billing top-up alerts, and so on. By appending the ads to existing messages, subscribers aren't interrupted and the ads are no more intrusive than advertising inserts included with bank statements. The result: text ads with no irritation.

To advertisers, the Inuvi service is Google AdWords for mobile. There's an important twist, however. Unlike AdWords, where the only kind of user response is a click-through, Inuvi lets advertisers use any kind of call to action.

The SMS call to action can be:

URL click-through
Reply with a keyword
Click-to-call number
No action at all

Targeting is available for all information provided by the publisher or mobile operator.

Advertisers can target by:

Country
Mobile operator / content publisher
Notification type (e.g., missed call alert)
Content service (e.g., news)

Subscriber location (where available)
Subscriber demographics (where available)
Subscriber behavior
Day part (day of week, time of day)

A great example of the power of this kind of ad delivery channel is welcome SMS. Here is an explanation of welcome SMS targeting. And here are some examples of welcome SMS campaigns.